Integrated Marketing Manager – ABA
Remote
$75,000–$80,000
Position Overview
We are seeking a creative, hands-on Integrated Marketing Manager to join a growing, multi-state healthcare organization.
This role is responsible for planning and executing integrated marketing campaigns, managing content and social initiatives, coordinating creative resources, and using data and analytics to improve marketing performance across multiple markets.
The ideal candidate combines creativity with strong project management and analytical skills and is comfortable taking ownership of campaigns from concept through execution and performance analysis.
Key Responsibilities
- Plan and execute integrated marketing campaigns across digital and traditional channels.
- Manage campaigns from initial concept through launch and performance analysis.
- Create and maintain marketing, campaign, social media, and content calendars.
- Support and expand social media and content marketing initiatives.
- Develop creative campaign concepts and coordinate production with designers and external resources.
- Manage project timelines, deliverables, vendors, and internal stakeholders.
- Build and optimize email marketing campaigns and automated nurture journeys.
- Support regional and location-specific marketing initiatives based on business needs and market demand.
- Maintain brand consistency across marketing materials and channels.
- Support website updates, organic content, and reputation management initiatives.
- Track leads, engagement, conversions, and other key marketing performance metrics.
- Analyze campaign results and recommend opportunities for optimization.
- Help develop scalable marketing processes and workflows.
Qualifications
- Bachelor’s degree.
- 4–6 years of marketing experience.
- Experience planning and executing integrated marketing campaigns.
- Strong content, social media, and creative marketing capabilities.
- Experience with email marketing and marketing automation.
- Strong project management and organizational skills.
- Comfortable working with marketing metrics, analytics, and performance data.
- Ability to manage multiple campaigns and priorities simultaneously.
- Excellent written and verbal communication skills.
- Proactive, hands-on approach with the ability to independently drive projects forward.
Preferred Qualifications
- Experience within a multi-location, multi-site, or high-growth organization.
- Healthcare or behavioral health marketing experience.
- Experience with Zoho, GoHighLevel, HubSpot, or similar marketing automation platforms.
- Google Analytics experience.
- Experience coordinating designers, agencies, vendors, or other creative resources
Email resumes to yanky@maiplacement.com
