Director of Growth and Marketing Strategy

Director of Growth & Market Strategy

Lakewood, NJ
$150,000

Full-Time | Executive-Level

Position Overview

A growing ABA organization is seeking a strategic, results-driven Director of Growth & Market Strategy to lead its marketing, business development, branding, and overall growth initiatives.

This executive-level position is responsible for building a scalable growth strategy that drives client acquisition, strengthens referral relationships, increases brand visibility, and supports employee recruitment.

The ideal candidate is a strong leader who combines strategic vision with hands-on execution, understands digital marketing and relationship-driven business development, and knows how to build systems that deliver measurable results.

Key Responsibilities

Growth Strategy & Leadership

• Develop and execute comprehensive marketing and business growth strategies.

• Identify opportunities for expansion, new markets, partnerships, and increased market presence.

• Lead and oversee the Director of Business Development, ensuring alignment across all growth initiatives.

• Establish measurable KPIs and systems to track performance, lead generation, and growth.

Marketing & Digital Strategy

• Oversee digital marketing initiatives, including SEO, paid advertising, website optimization, and social media.

• Manage external marketing agencies, creative partners, and digital vendors, ensuring accountability and strong ROI.

• Develop campaigns that drive client acquisition, employee recruitment, and brand awareness.

• Ensure consistent branding and messaging across all marketing channels.

Business Development & Referral Growth

• Lead strategies to expand referral networks and strengthen relationships with healthcare providers, schools, and community organizations.

• Align digital marketing efforts with business development outreach to create a consistent pipeline of new clients.

• Develop systems to track referral activity, engagement, and conversion.

• Identify strategic partnerships that support long-term organizational growth.

Branding & Employee Engagement

• Strengthen the organization’s brand identity, reputation, and market positioning.

• Oversee internal and external communication strategies.

• Partner with HR to develop marketing initiatives that support employee engagement, retention, and recruitment.

• Ensure marketing initiatives align with organizational goals and values.

Qualifications

• 7–10+ years of experience in marketing, business development, or growth leadership.

• Proven track record of developing and executing successful growth strategies.

• Strong knowledge of digital marketing, SEO, paid advertising, and brand development.

• Experience leading teams, managing vendors, and driving measurable results.

• Strong business development skills with the ability to build strategic partnerships and referral networks.

• Healthcare, ABA therapy, or multi-location service industry experience preferred.

• Excellent leadership, communication, analytical, and organizational skills.

• Strategic thinker with a hands-on, results-oriented approach.

To Apply

Please send your resume to ahuva@maiplacement.com